Billboard Portfolio

For visibility and building brand awareness, billboards are still a powerful tool in your marketing toolbox.

When we design our billboards, we consider these factors:

1) Location: Consider the amount of traffic and how quickly they pass. A car passing your sign on Highway 65 moves much faster than cars stopping at the corner of S Campbell Avenue and W Battlefield Road traffic light.

2) Goal: ROI is never far from a marketer’s mind. Always think about the type of return on investment needed to make the advertisement successful.  

3) Story: Short and sweet is at least one part of the successful-billboard-recipe. The advertisement should stir thoughts, emotions, and action.

4) Visibility: Color, font, and detail play important roles in great billboard design. The color should be bold, the font needs to be readable, and the details need to be large enough to see in a glace.